About me

I am a mixed methods user researcher with 7+ years of hands-on research experience in academia and the tech industry. In the past I was living in Germany, Switzerland, the United States and Tanzania. Besides my passion for technology and UX, I love running and try to finish one half-marathon every month.

Photography has been another hobby of mine for the last 15 years. If you are interested, take a look at my photos here.

Academic Profile

Social & Decision Making Psychology

I hold as M.Sc degree in psychology after studying in Germany and Switzerland.

M.Sc. in Psychology

University of Basel – 2011 – 2015

B.A. in Psychology & Communications

University of Erfurt – 2007 – 2010

Work Experience

My journey as a user researcher

I started my career in advertising and worked as an ad writer, before I moved into academic and UX research.

Head of User Research

OneFootball – 01 2021 – today

Leading the user research department of the world’s largest football media platform, we are the central hub for understanding our 10+ million monthly active users. Managing a 9 people department, I plan, support and communicate qualitative and quantitative research to peers and C-Level from Product, Design, Marketing, Sales and Content.

User Research Lead

OneFootball – 06 2018 – 12 2020

Moving from being an individual contributor to growing and leading a team of user researchers, my growing responsibility included an increasing focus on acquiring premium talent and establishing user research as an essential base for user centric decision making across the company.

UX Researcher

OneFootball – 06 2016 – 05 2018

I set up the first UX research framework in the company and established a culture around user inclusion within product, design and other departments. As the first and only UX researcher in the company, I lead all user research operations from start to end.

Junior User Researcher

HERE Technologies – 08 2015 – 05 2016

Being part of the Automotive division, I was planning, supervising and analyzing qualitative and quantitative user research, including eye tracking and usability testings. Organization of monthly cross-department usability testings.

Research Assistant & Trainee

Universities of Basel and Bern – 08 2014 – 07 2015

Within the departments of social psychology and social neuroscience, I was preparing and supervising online and lab based studies, ran data analysis in R and SPSS and built a survey template in Inquisit Lab. 

Writer in Advertising & Media

Agencies in Germany and Switzerland – 2007 – 2014

During my studies, I was working as an advertising writer for the Diemar, Jung & Zapfe advertising agency in Erfurt (2.5 years), as well as mjm.cc in Basel (3 years) and Eschnapur media production (6 months) in Leipzig and Axel Springer Verlag (2 months) in Berlin.


Social Reality Touch in Tanzania – 08 2012 – 12 2012

I was working on a CI and optimizing the project’s public relations. In addition, I was publishing photographs and articles on international web magazines in order to acquire money to support families living in the slums in the Kilimanjaro area.

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