How to measure User Experience to boost your business success

Quite often, user satisfaction and business success are understood as opposite poles of the same axis. You either please your users by working on aesthetic functionalities, or you focus on business driven initiatives. In too many planning sessions, the need to serve the user is overly expressed, as if there

Routine building with system wide meta-layers

In my last article, I was making the point that setting goals is overvalued and does not by itself lead to behavioral change. Instead, the system needs to move in order to enable a person to achieve goals in the long term. Defining the goal to finish a marathon in

Goals don’t matter. Aim for routines.

It’s that time of the year again. It’s goal setting time. A new year will start soon, and that is a good chance for many people to set new goals and change their habits. The problem with goal setting is: They never work. Setting a goal will not lead to

Lists are the solution to Twitter’s timeline mess.

What you will see on your Twitter timeline can be put into three boxes: Original content, written by [person you follow] Content by potentially random person, retweeted by [person you follow] Content by potentially random person, liked by [person you follow] Especially the third category can add a lot of

Minimal Branding

There are these moments when someone sneaks up to you from behind and you know exactly who it is, just based on how the person’s walking sounds. The better we get to know a person, the fewer information we need to recognize someone. And that’s the same with brands. The

After 175 runs on Strava

For those who don’t run, cycle or swim: Strava is a cross-device platform with 73 million registered users, acting as a performance analytics tool with social media elements. While its core feature is tracking, it’s packaged into a social stream on which you follow people, join groups, comment and clap

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