Work Experience


OneFootball – 01 2021 – today

Leading the user research department of the world’s largest football media platform, we are the central hub for understanding our 10+ million monthly active users. Managing a 9 people department, I plan, support and communicate qualitative and quantitative research to peers and C-Level from Product, Design, Marketing, Sales and Content.

UX Researcher | User Research Lead

OneFootball – 06 2016 – 12 2020

I setup the first UX research framework in the company and established a culture around user inclusion within product, design and other departments. My growing responsibility included an increasing focus on acquiring premium talent and establishing user research as an essential base for user centric decision making across the company.

Junior User Researcher

HERE Technologies – 08 2015 – 05 2016

Being part of the Automotive division, I was planning, supervising and analyzing qualitative and quantitative user research, including eye tracking and usability testings. Organization of monthly cross-department usability testings.

Student Research Assistant and Trainee

Universities of Basel and Bern – 08 2014 – 07 2015

Within the departments of social psychology and social neuroscience, I was preparing and supervising online and lab based studies, ran data analysis in R and SPSS and built a survey template in Inquisit Lab. 

Writer for Advertising and Print Media

Agencies & news outlets in Germany and Switzerland – 2007 – 2014

During my studies, I was working as an advertising writer for the Diemar, Jung & Zapfe advertising agency in Erfurt (2.5 years), as well as in Basel (3 years) and Eschnapur media production (6 months) in Leipzig and Axel Springer Verlag (2 months) in Berlin. 


Social Reality Tour in Tanzania – 08 2012 – 12 2012

I was working on a CI and optimizing the project’s public relations. In addition, I was publishing photographs and articles on international web magazines in order to acquire money to support families living in the slums in the Kilimanjaro area.

Academic Profile

M.Sc in psychology

University of Basel – 2011 – 2015

B.A In Psychology & Communications

University of Erfurt – 2007 – 2010

Research Methods

User Interviews

Usability Testings

Card Sorting (analog & digital)

Heuristic Evaluation

Competitor Analysis / Benchmarking

Surveys & Questionnaires

User Journey Mapping

Contextual Inquiry

Tools & Analytics

R, Markdown & Shiny

SurveyMonkey & SurveyGizmo

Lookback, Zoom & Wirecast

Google Suite

Atlassian (JIRA, Confluence) & Notion


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